Here’s how we put unexpected personalisation into interactive market research for Milieu
The Thinking
To show appreciation and highlight the importance of respondents’ contributions, Milieu asked us to create a fun personalised video for thousands of its respondents. Working closely with Milieu’s Chief Operating Officer Stephen Tracy, distillery analysed a host of Millieu’s data, including respondents’ preferred e-commerce platforms, happiness at work score, and how COVID-19 has impacted their saving behaviour.
The Making
We created a 35-second base video using Milieu’s existing illustration assets. We made over 8,000 personalised videos by running this base content through our personalisation content engine (voundry) - the video featured the social issues that mattered most and least to them personally, including how their views stack up against others in the same survey group. Each video ended with a hearty Thank You from Milieu.
The Blowing Up
App notifications were sent to Milieu users to notify them of the video campaign. Once they opened the email, respondents could click through to view their personalised video. Once they opened the link, they could instantly watch their personalised video.
The Positive Impact
The first time distillery used voundry to add more unique personal data to a video, and our first video comparing data among an audience
Outperformed open and click rate benchmarks
Won 2 awards at The Markies for Most Effective Use (Gold - Loyalty & CRM, Bronze - Mobile).