Here’s how we used a classic children’s game to help Sprinklr pique the curiosity of new prospects across JAPAC
The Thinking
How are we helping Sprinklr with customer retention and acquisition in the APAC region? We were asked to create a customer advocacy programme for APAC, set up guidelines for the programme and ideate and execute engagement tactics.
The Making
We help Sprinklr with programme strategy and launch content, and produce guidelines for content production, while facilitating the sales and marketing onboarding process. We produce customer stories, event and social promotional collateral and physical direct mailers to convey brand messages.
The Blowing Up
80+ high value clients / prospects around APAC, from CMOs to social managers, were sent the physical game. Creative assets were pushed through LinkedIn and banner ads to drive people to the Sprinklr website. These assets were also used at events.
The Positive Impact
1
Event with content
70
Direct mail games sent
8
Enterprise customers joined the programme