Helping UK families get a taste for one of Sweden’s favourite sweet treats
The Thinking
Arden Fine Foods, Gifflar’s UK distributor, wanted to use social media to reach a UK audience. We created a social campaign to move the audience from awareness to popping a packet in their weekly shop.
The Making
Our campaign “Let’s Roll” championed Gifflar as a tasty, mess-free snack that keeps everyone happy.
Our hero film introduced Gifflar to our audience. We then added more educational content to build on that relationship. Finally, we ran a highly targeted remarketing phase, based on our mid-campaign reporting of what audiences were engaging with and how.
The Blowing Up
We smashed all of our KPIs with 28.7 million impressions, and 2.7 million views, across Instagram, Facebook, and YouTube. Gifflar had a 100% increase in online sales in the UK and 49% boost to in-store sales of Gifflar. After this campaign, Gifflar had a higher profile in the UK.
The Positive Impact
2.7m
Views
28.7m
Impressions
100%
Increase in online sales in the UK
49%
Boost to in-store sales of Gifflar