Everyone's cup of tea: distilling visual identities for natural beverages supplier Finlays
The Thinking
Finlays asked us to develop branding and visual identities to match the quality of its products and differentiate the new tea ranges from others in the market. To stay true to the Finlays brand, we built upon elements of its existing visual identity (such as key colours and fonts) to create new logos and colour palettes for the two ranges of extracts.
The Making
Our creative team produced a visual “look and feel” to steer all of Finlays’ marketing material for the extracts, using distinctive imagery and existing brand assets for the mood boards. Our goal was to help our client effectively differentiate its new products in the market. So we started by distilling the true ‘essence’ of each tea range.
The Blowing Up
Finlays now has distinct branding, logos, and visual identities for the new tea ranges in its portfolio, and a variety of creative visual assets to showcase them to its B2B audience: from brochures, sell sheets, and presentation templates to a video and infographics to help our client introduce its two new tea ranges to its clients: potential and existing beverage owners.
The Positive Impact
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Click Throughs
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More words
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Watched to 100%
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Engagement Conversion