Spreading cyber safety tips with Aunties, Uncles and a singing fish
The latest campaign from distillery is a fun and catchy music video that sets out to educate everyday Singaporeans on how to keep their Singpass data and credentials safe.
Protecting the data of a population
Singpass wanted to reach a broad audience of all ages with advice on how to protect their digital ID and ensure it never fell into the wrong hands. They have a series of tips and strategies to protect yourself, from always checking website urls to ensuring message Sender IDs are legitimate.
Turning safety tips into a catchy hit
To arm everyday Singaporeans with the advice and guidance they need to protect themselves from cyber crime, the distillery team created a catchy song that delivers all the important messages as a multi-genre earworm.
Moving from rap vocals to more soulful notes and all the way to a big K-pop inspired chorus, the song features important cyber safety guidance and even a singing fish!
The ‘Be Sure. Be Secure’ campaign will be running across online channels as part of a nationwide campaign to keep Singaporeans’ Singpass data safe. Check out the film below, but be warned… it will get stuck in your head!
You can learn more about the full campaign in Campaign Brief Asia.
