Personalisation at Scale, the Future of Marketing: Event highlights and product launch (video)
Personalisation: why is it not the same as customisation, why are brands using it to win fans, and where to stop before it gets creepy? These were some of the questions buzzing at distillery’s event Personalisation at Scale: The Future of Marketing, on the 5th of February 2020.
We were thrilled to fill Samsung KX with distillery guests and welcome a panel of experts to discuss the smart use of data for creating advertisements, products, and experiences that are smart, relevant, personalised, and above all, human.
Our very own MD Steve Wheen also took the stage to announce the launch of our video personalisation engine voundry, by distillery, and share key insights for brands to really get their voices heard and their content seen in an oversaturated online world.
Rewatch your favourite highlights and learnings, or catch up if you missed it:
Panel:
Iona Inglesby, founder at DNA-based design company Dot One
Mark Runacus MBE, co-founder at hybrid creative and media agency Wax/On
Georgie Murphy, head of nutrition at health platform Vitl
Tim Hughes, founder and chief marketing officer at The Brief Doctor
Acknowledgments:
A big thank you to all who joined us, helping make this sold out event a success.
Special thanks to our panellists for bringing their expert insights, personal opinions, and sense of humour to the stage.
Kudos to our very own Peter Hoffer, for the dynamism you brought to this panel discussion as its moderator.
And last but not least, thank you to the Samsung KX team, for your partnership and for having us at your beautiful venue.
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