Day 2 as a Creative Jury Member: Creative Use of Data & Transformative business Impact

Our APAC Creative Director, Gui, has travelled accross the pond to Vegas and is currently judging the LIA awards. Come along on the journey with us where he shares his learnings across the 5 day period. See what he has to say about day 2 below…

Greetings from Sin City! Another day in the jury room, and things are heating up.

Our job today was to scrutinise every piece of work. Some ideas faced tough questions, accused of being sneaky scam ads, while others got a pass. Interestingly, despite the AI hype, most AI-driven ideas didn't make it past round one. Maybe AI isn't the silver bullet after all?

Now, we're gearing up for shortlisting and picking the winners. It's all about personal preference, context and experience. All entries seem decent, but some resonated with me more than others.

We ended the day by celebrating Ad Guru Mark Tutssel, who's been in the game for 40+ years.

Stay tuned for more updates from the London International Awards – the adventure continues!  #Creativity #Awards #LIA