How we helped The Royal Parks inspire children and adults to promote biodiversity
The Thinking
The Royal Parks’ Mission Invertebrate project brings together ecologists, park teams and the public to help invertebrates thrive. With a goal of increasing public engagement and motivating children and adults to engage with the charity’s biodiversity drive, we conceived our #morethanbugs campaign.
The Making
We created a wide variety of visual assets - stills, animations and infographics for Instagram and Facebook. We also engaged key influencers to spread the message.
The Blowing Up
After raising awareness, we focused on engagement, creating downloadable trail-walk maps and visual assets to encourage the public to visit the parks and discover the diverse invertebrate wildlife for themselves.
The Positive Impact
5x
Higher link clicks than target
1.4m
Reach
1.5m
Impressions
6,000
Likes from targeted influencer engagements