Dishing up donations to the UN WFP during Ramadan

The UN World Food Programme (WFP) is the world’s largest humanitarian organisation, working at the frontlines of global emergencies to prevent hunger and ensure food security.

Recognising that Muslims across the globe donate more than £100 million annually through the act of Sadaqah donations, we felt it was the appropriate occasion to shine a light on the work of the UN World Food Programme.

We offered a thought-provoking connection between those who could break their fast with a meal and those who have no choice but to go without, using the sacred and universally understood symbol of the crescent moon.

Capability

Film Production

Team

APAC

Improved

sentiment on social media

300%

ROI for media spend

Won

Crystal Award at Ad Stars 2021
(Film / Diverse Insights category)