If something's sus, check with Singpass

When Singpass asked us to help educate Singaporeans on cybersecurity, we could have thought "snoozefest." Instead, we created a multi-genre, K-pop-inspired, dance-inducing music video to encourage people to protect themselves from scams.

Shot in Singapore, the film featured a cast that reflects the broad audience of everyday Singaporeans our campaign was targeting. Within weeks of launch, the campaign proved to be a hit, reaching over 600k Singaporeans and achieving multiple mentions in industry PR across APAC.