Cybercrime doesn’t matter. Until it happens to you.

Last year, Singapore saw a 46.8% rise in cybercrime. But it’s always someone else’s problem. So when it comes to cybersecurity education, how do you get people to listen to a message that no one wants to hear?

Make a K-Pop banger. That’s how! Our K-Pop music video for Singpass made its vital cybersecurity message worth listening to. Earworming its way into the minds of 600,000 young, time-starved residents across Singapore, our video taught them how to keep their digital identities safe from cybercriminals.