Working hard by playing hard for Lazada

Lazada might be southeast Asia's leading e-commerce platform, but when it comes to attracting the best graduate talent, its brand failed to deliver. Our #LifeAtLazada campaign brought the company to life through youthful, engaging and thumb-stopping content.

From event coverage and star employee highlights to satirical comic strips and GIFs, our more than 700 posts were carefully crafted to stand out across LinkedIn, Facebook and Instagram. Our always-on campaign not only played hard, it worked hard, surpassing our targets and delivering ROI throughout the recruitment process.