Getting Britain in a spin for cinnamon rolls

When is a Danish not a Danish? When it’s a Swedish. Or more precisely, a Gifflar Swedish cinnamon roll.

Roundly loved in Sweden, Gifflar rolls weren’t well known in the UK. We needed to change that, using insights and market research to identify segmented audiences and their perfect Gifflar roll moment.

An adaptable creative campaign was key to racking up impressions across media placements chosen for maximum exposure. From social to the streets, supermarkets to sampling, we originated assets for every media touchpoint in a truly 360° creative and media campaign.