When is a Danish not a Danish? When it’s a Swedish.

Or more precisely, a Gifflar Cinnamon roll. Roundly loved in Sweden, Gifflar rolls weren’t well known in the UK. Our creative media campaign changed all that, originating assets for every media touchpoint and driving an engagement rate of 270% compared to the industry average of 2%.

Client

Ardens/Gifflar

Capability

Integrated Campaign

Media Planning and Buying

Team

EMEA

10m+

paid social media impressions

12.28%

uplift in followers within 6 weeks

270%

engagement rate against industry average of 2%

14m

OOH impressions driving awareness

“
From concept through to media delivery, distillery has proven to be the perfect partner to help Gifflar roll into households and hearts across the UK.

”

Gail Moore • Commercial Controller • Arden Fine Foods (UK) Ltd