The real MVP for Midea? Let the fans decide

When world-class appliances meet world-class football, you need a world-class idea to get true-blue Man City supporters on board.

That's why we put fans in the driver's seat to pick winners of the Midea World Class Awards, a quirky play on popular end-of-season football awards. Celebrating the players who delivered on the pitch, each award category and trophy focused on a Midea product name.

Over a nine-film series, starring Man City legends Paul Dickov and Shaun Wright-Phillips, we implemented a strong digital, CRM and social media strategy to promote voting and boost engagement with an audience in 48 countries.