Ramadan: Wrapped

By Steve Wheen, Global CEO

The Ramadan campaign: Get it right and you stand to forge a lasting connection with Britain’s four-million-strong Muslim community. Get it wrong and you wind up seeming out of touch - and out of favour.

So which brands got it right this year, and spent Eid feasting on goodwill? And how can you build new relationships with a positive, inclusive campaign next Ramadan?

Last week, distillery and Friday joined forces for Ramadan Wrapped: a 30-minute live stream to discuss the good, the bad and the blasphemous of this year’s Ramadan campaigns from brands across the globe.

Check out the live stream below, and get in touch if you’d like to learn more.

Want to be in the know about future online livestreams? Follow us on LinkedIn.