DEC - Piccadilly Takeover
We’re over the moon to have won the Freedom Award for outstanding agility at the Independent Agency of the Year awards 2022 last night.
We picked up the awards for our recent work to promote the DEC’s Ukraine Humanitarian Appeal…bringing the campaign to the big screen by taking over the iconic Piccadilly Lights for a whole 10 minutes!
Our looping film was a carefully crafted amalgamation of the messaging, activities and ongoing work of the DEC and included powerful imagery from the conflict - telling the story of the Ukrainian people at this historic moment in time.
To date the DEC has raised over £300 Million for this appeal and we look forward to continuing our support for this vitally important cause.
You can donate to the DEC Ukraine Humanitarian Appeal here.
