New Work: Redefining Premium Comfort

We are thrilled to share our newest collaboration with Bridgestone: the launch campaign for the new TURANZA 6, a tyre that redefines comfort, performance, and sustainability. 

Our campaign showcased  how the TURANZA 6 transforms every road into a comfort zone, providing drivers an ultra-smooth and quiet ride. Engineered using ENLITEN® technology, the TURANZA 6 significantly enhances ride comfort, reduces noise levels, and improves wet grip—ensuring a smooth and luxurious driving experience. The creative direction emphasised the sensorial aspect of driving with the TURANZA 6, capturing the feeling of effortless motion and tranquillity on the road.

Beyond comfort and performance, the campaign also highlighted the sustainability of the TURANZA 6.

With as much as 16% lower CO2 emissions during production and an equally heartwarming  13% lower emissions while driving, this innovative tyre reflects Bridgestone’s commitment to a greener future.

Our storytelling approach balanced cutting-edge technology with an emotional connection, showing how a tyre can enhance every journey while contributing to a more sustainable world. Through compelling visuals, an engaging narrative, and strategic placements, we presented the TURANZA 6 as the future of premium comfort, driving home the message that innovation and sustainability can go hand in hand.