Insights, Innovations, and a Festive Thank You!
Well that’s 2024 (nearly) wrapped. And what a year it’s been! Back in June, we launched our new livestream series, distilled, and in just six months, it’s become the place to go for all the latest insights, intelligence and innovations from the world of marketing and advertising.
Featuring deep-dive discussions with the brightest minds in the industry, distilled has grappled with some of the hottest topics in the space today. Gaining more than 25,000 subs on YouTube and over than 30,000 across all our channels.
In AI:distilled, we peeled back the AI curtain with Chris Guest , the GenAI Collective Chapter Lead for Marin, to explore the impact of AI on our industry.
We learned how - and why - to build online communities to grow your business, with strategic community program leader Joshua Zerkel, in Community:distilled.
In B2B Marketing Metrics:distilled, we learned the do’s and don'ts of measuring your B2B campaigns with ex-Googler and B2B marketing measurement guru Sarah Aird-Mash.
We explored the good, the bad and the blasphemous from this year’s Ramadan campaigns across the globe in Ramadan:Wrapped.
We spoke to customer-marketing maven Maya Avitan for Customer Marketing:distilled and learned how to build a thriving customer-marketing program that can run and run.
And in Pride:distilled, we caught up with the The Diversity Standards Collective and the British LGBT Awards to explore which brands were basking in the afterglow of their Pride campaigns, and which should have stayed in the closet.
distilled will be back with a bang in 2025, when we’ll be diving into the latest key trends with a fantastic range of industry-leading guests.
Before that, we’re inviting you to enjoy a little festive magic and step into our virtual winter wonderland — where we will donate to a charity on your behalf as a thank you for all your support in 2024.
So grab a glass of eggnog or a spicy hot cider (virtual or real, we don’t judge) and join us in our virtual distillery. Have a wonderful break and we’ll see you in 2025!