Building purpose-led marketing campaigns

Partnering with strategic research agency Opinium, we wanted to learn what people think, feel, and do when it comes to brand purpose. Is it a fad? Has the pandemic changed consumers' mindsets? Do people care?

The research was overwhelming, with 43% of UK adults encouraging friends to avoid buying from a brand altogether if they disagreed with its moral values.

Here at distillery, we believe that businesses can and should make a positive difference in society, and that having a clear purpose at the heart of everything they do and say is key to making this happen. 

That’s why we’ve launched our free brand purpose guide, to help brands identify their purpose and articulate it to their fans. 

It’s full of inspiring campaign tips and tricks that can help make your purpose pop.

We’ll be adding more case studies regularly, so make sure you add details to the form on the website to keep abreast of how brands are harnessing the power of purpose.

Oh, and if you’ve seen a great case study, send us a tip!