Boo! Our top picks from this year’s Halloween campaigns and ads
Fanta’s Piccadilly Lights jump scare experience
Fanta had a Spook Booth below their Halloween ad on Piccadilly Circus. If you entered, you had the chance to feature on the iconic big screen. Inside the booth was a scary path with surprises to make people jump in fright. Their reactions were shown on the screen outside. This was a great interactive experience for consumers, and best of all, it was free. Consumers shared their reaction on the big screen on their social media, giving this campaign a lot more reach than a standalone ad.
Heinz’s fun limited edition products
Heinz created a fun limited edition black garlic mayonnaise in three designs, claiming the mayonnaise is “so good, even vampires can’t resist it.” The exclusive spread was limited in stock, making it a hot topic on social channels. To give those who missed out another chance at getting their hands on a bottle, Heinz launched an eye-level 3D anamorphic augmented reality (AR) advert in Kings Cross Station. Anamorphic ads give the illusion of 3D imagery on a flat surface. This new technology showed a life-like vampire that reached out of the screen. Consumers could interact with it via an app for the chance to win a bottle. Heinz is one of the first brands in the world to use this new 4K anamorphic AR billboard in their advertising.
They also released a witty video advert inviting additional sales.
Another Heinz Halloween campaign we loved was the return of ‘tomato blood’. Since Heinz ketchup is often used as a substitute for blood or stage make-up at this time of year, the company released a costume kit that included a packet of Heinz tomato blood, a make-up palette, brushes, tattoos, fangs and eyelashes to complete your Halloween look.
Heineken’s fun Halloween ads that align with their values
Heineken released Halloween ads that promote their values of togetherness and friendship. The ads show how beer can bring people together to create the most unlikely of friendships. They also released some simple, yet spooky ads with creative wordplay - including one to encourage responsible drinking.
Simple and effective ads from recognised food brands
Oreo, McDonalds and Mr Kipling were among the popular brands that released some very simple yet very creative Halloween ads adapting their recognisable products, where minimal wording is needed.
Cheetos in the metaverse
Cheetos took their Halloween campaign into the metaverse! In this collaboration with VaynerMedia and Vayner3, they created ‘Chesterville’, a suburban neighbourhood game where players have to complete Halloween-themed, mischief-making tasks around the neighbourhood.
Beavertown short story animation
Beavertown created an animation based on Samuel Coleridge’s famous poem, ‘The Rime of the Ancient Mariner’ using the same skeletons and unique characters from their logo and brand identity. The video uses creative illustrations and smooth transitions that correlate to a poem that is being read. While the product itself is never shown, the film is completely on brand.
Recyclable trick or treat bags from Mars
Mars partnered with Rubicon Technologies, a digital waste and recycling solutions provider, to provide recyclable bags called Trick or Trash bags as part of their ongoing Trick or Trash campaign. Trick-or-treaters can return the bag with the wrappers for free, for them to be recycled and used again. It’s a smart solution for a night otherwise populated by plastic.
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