Dogs Trust campaign

The team at distillery London was recently tasked by the Dog’s Trust to produce a shareable campaign to remind dog owners that their furry friends need to wear a legally compliant collar with their microchip details, as well as their owner’s correct and up-to-date name and address.

To sit alongside the video content at the heart of our campaign, we were also commissioned to produce an online poster that conveyed the key messaging to dog lovers and a series of GIFs.

A key challenge was how we transform this very serious and somewhat dark message into fun, shareable and highly watchable content that would be well-received by dog owners and dog lovers.

Check out the animation below and remember to ensure your dog’s microchip, collar and tag details are all up-to-date!

Need some important information to be turned into shareable and entertaining content for your brand too? Get in touch!