VIDEO FIRST: Making An Impact
Recently, IBT launched their report VIDEO FIRST: Making An Impact with a panel discussion which covered a range of topics about online video: how it’s viewed; what works and what doesn’t; and some key tips for NGOs in particular on how to produce content that’s going to break through online.
Team Distillery headed to Channel 4 for the report launch, with notepads at the ready, to find out more and cheer on MD Steve Wheen, who contributed to the report and was also on the panel.
Our launch of Video First is underway at #channel4 Follow us on #ibtvideo pic.twitter.com/ITKqjRHE30
— Mark Galloway (@_ibt) May 16, 2017
Here are each of the Distillers top 3 takeaways from the discussion.
Deborah Charles - Executive Producer
Be clear what the content is.
It's important to know your brand and stick to it.
Why? Understanding the psychology of why we share. Sharing is a reflection of who we are or want to be.
. @maxgogs says 'always challenge yourself to do something genuinely bold and risk taking' #ibtvideo pic.twitter.com/oxNHM5o71o
— Mark Galloway (@_ibt) May 16, 2017
Rebecca Groves - Production Manager
The opening frame is important, so you need to think carefully about how to start your video. A human face is more engaging than a landscape shot.
Don't be afraid to take a video down, re-edit it and keep trying until you get it right.
Think before you post. More posts does not necessarily mean better engagement.
. @DanielPearlC4 says think carefully about why people would want to share your content #ibtvideo pic.twitter.com/ENZrs271T4
— Mark Galloway (@_ibt) May 16, 2017
Nina Weiss - Production Assistant
Should Facebook and similar platforms be considered publishers? They’re becoming more like publishers but aren’t currently regulated in the same way, but maybe they should be?
Social video is just that - social. It means interaction, conversation and sharing, and in that way has more reach than traditional broadcast media. The challenge is getting people to view content outside of their niche.
On social platforms there are no editors anymore, only algorithms, so understanding how these work is crucial.
Excellent to see @decappeal and @thedistilleryUK as best practice #videos at @Channel4 #ibtvideo pic.twitter.com/b8UmJhAZo1
— Margaret Sherer (@MargsExplores) May 16, 2017
Matt Richards + Liam Aldridge - Creatives
You have to understand why your audience would share a piece of content and what it says about them if they do.
You have about 5 seconds to keep your audience, so grab their attention quickly.
Everything starts with a great idea!
Tips from @sophieibt on what works online #ibtvideo pic.twitter.com/0aCYjd6rlH
— Mark Galloway (@_ibt) May 16, 2017
It was an extremely fruitful discussion, with Steve talking through some of The Distillery London's work around video content strategy and sharing some of the learnings from the many content strategy workshops they have run with a number of NGO's.
Key recommendations from our Video First report. You can download the report here https://t.co/s2cINavboA #ibtvideo pic.twitter.com/NrXiXLiLoA
— Mark Galloway (@_ibt) May 16, 2017
You can download the full report here.