3 ‘plays’ you need in your marketing playbook today

Audiences today expect more from the brands they love, whether it’s empathy, help, or an emotional connection. Are you rewriting the playbook for how you engage with them?

If so, we have a few new ‘plays’ for your consideration.

We connected with three marketing experts from the agency, brand, and media world for a chat on how brands can build meaningful connections in today’s unique marketing climate - and beyond the COVID-19 fallout. 

Here are a few themes that came up again and again:

Don’t be fake.

No more empty words - it’s time to follow through.

Be in it for the long term - your business will thank you.

What other trends are we seeing in ‘the new normal’? What else are brands doing to turn their audiences into fans today - and are they in it for the long run or will the bottom line win out? 

distillery Group Director Simon Hearn leads this informal and insightful discussion with Former Dentsu Aegis Global CEO of Content and Creative, Dick van Motman, Ampverse Co-Founder and CEO Ferdinand Gutierrez, and Brand Director, Coca Cola South Pacific, George Wheen. Listen to the podcast.